In the modern world, people follow celebrities more than ever before. Thanks to social media it’s easy to be constantly updated. All you need to do to boost sales in your business is find ways to involve celebrities with your brand
One thing that has been true in the world of advertising for many years is that sex sells. Strangely, it’s not actually about the sexy images, results are gained because this type of advertising grabs people’s attention. This type of advertising is mainly used for impulse purchases.
The secret here is to grab people’s attention. It doesn’t have to be through sex, effective celebrity brand partnerships are potentially an even more effective way of grabbing attention.
Homework Before You Reach Out
You can’t create effective celebrity brand partnerships unless you are in contact with the celebrity. In some ways, this is easier than ever as even a small start-up can reach out to a celebrity directly via social media. Providing you are focused on a cause near their heart this approach, bypassing their team, may even work.
But, you need to think about your celebrity. Just because you are a fan of a particular celebrity doesn’t mean they will be a good fit for your brand. Firstly, you need to look at what values they are known for and whether they would be a good choice to represent your brand.
You also need to make sure they will reach your target audience. Celebrities tend to have a large reach but that may not be enough if you’re targeting a niche.
You’ll also want to verify they aren’t already working with the competition or a brand that has an opposing view.
Perhaps most importantly, if you have created a celebrity partnership you’ll need to monitor your celebrity. Their public persona and career can affect your business negatively if they behave badly.
Consider Ways To Involve Celebrities With Your Brand
Finding a celebrity that likes your brand or your ethos and having them mention you is likely to boost sales. But, this will be a one-off thing. If you want to build a successful celebrity partnership you’re going to need several ways to involve celebrities with your brand.
The first is to make sure they have endorsed as many of your products as possible and then push this on social media and the products if appropriate. You’ll want to negotiate the right to use their image in your campaigns as this will build credibility with your customers.
Association With Your Brand
Most importantly, the celebrity needs to mention and be associated with your brand. This doesn’t just help you reach a large audience, it ensures the celebrity partnership is credible. That makes a big difference to sales.
Some of the best ways are to give the celebrity a promotional position in your business and then tell the world. Or, you can create an advertisement with the celebrity and a unique product inspired by them.
The best approach will depend on your business and the celebrity you have chosen, but you will need to engage them and keep them engaged to make the most of the partnership.
Don’t forget to consider what the celebrity can get out of the collaboration. It will help keep them on board and thinking of your brand.
Create An Agreement
If you’ve reached out to a celebrity and they are interested in getting on board you need to create an agreement with them. In fact, this is potentially the most important of the tips for successful celebrity partnerships.
An agreement locks down what you expect from the celebrity and what happens if they fail to show up for a shoot or become involved in controversy. Getting involved with a celebrity needs an agreement that has been created and overseen by a specialist third-party. This is the only way to ensure the business is protected.
Failing to have a proper agreement created and checked can cost your business a lot of money. It can even seriously damage your reputation.
Take It Slow
If you’re looking to boost your business then you need to focus on longevity, it’s one of the fundamental tips for successful celebrity partnerships. While a short connection with a celebrity can boost sales, the right partnership can be long-term and will result in a much bigger increase in sales.
In fact, the right partnership can transform your business.
That means developing the partnership slowly. Introduce the celebrity to your customers and let the celebrity tell the rest of the world about you. Then, plan ways in which you and the celebrity can improve each other’s profile. This should be seen as a long game, ensuring the partnership lasts and is beneficial for you and the celebrity.
All it takes is a little planning and you’ll have a celebrity partnership that lasts.